(Proverbs 5:3 KJV) For the lips of a strange woman drop as an honeycomb, and her mouth is smoother than oil:
We live in a world full of accomplished deceivers. They have lines that are “smoother” (2509) that the lines of honest people of God. This is another way in which we are to be different from the culture that surrounds us. We should practice simple honesty.
One reason is simply honesty. We are called to righteousness. We are to walk upright. We are to be found without blame. This is being what we are supposed to be and bring glory to God.
Another reason is effectiveness. How can we expect to draw people to Jesus if we disguise who Jesus is and what His people are like? Have you ever had someone respond to a word or an action with the question that rebukes? Has anyone in all innocence said to you, “I thought you were a Christian?” Sometimes they don’t need to say a word, it is just that Look.
So? Truth in advertizing is, or should be, a Christian ideal. Live honest, not smooth.