(Pro 26:8 KJV) As he that bindeth a stone in a sling, so is he that giveth honour to a fool.
How do we “honor” (3519b) “fools” (3684)? The concept has many variations and among them are to enrich and to enhance a reputation. We do both in many ways that we don’t think about. On the internet when you click on links and go to web sites you become a cipher in the algorithms that determine popularity. If there is advertising on the site then that increases the revenues. It moves them up in the results of searches. Even when you visit just to see what kind of nonsense they are espousing, you benefit them.
It would be easy to get consumed with trying to avoid this kind of thing but there are limits to what is healthy for us. We do need to be aware. We need to avoid as much as possible the actions and words that would give any kind of glory to the fools of the world.
So? Be thoughtful and watch your priorities.