It Sure Looks Good

Proverbs 23:31 (KJV) Look not thou upon the wine when it is red, when it giveth his colour in the cup, when it moveth itself aright.

This reminds me of how as a kid I often thought the beer in the commercials looked really good.  It looked like it had a a rich warm taste kind of like cream soda only deeper.  Here it is talking about wine and it can certainly look good on TV.  Then came the day when I actually tasted beer.  I think I was able to control myself and I didn’t spit it in anybody’s face.  It was disgusting.  I wondered how anybody could drink it.  My brother pointed it out to me that I learned to drink coffee, so I guess there is a way in which you can get used to anything.

This is the danger of advertising.  Advertising works because we look around us and take things at the surface level.  I remember looking at the Clickbait about some famous Hollywood star and they commented on how good she looked at her age.  I agree.  She looks good at her age.  It might be more appropriate to say that she had a marvelous make up artist on her payroll.  I would venture a guess that her make up looks good at her age, but she, not so much.

Because we have the word, the eternal truth, the unchanging standard we are able to look at façades and if we really care see what’s underneath.

So?  Don’t be fooled.  Those people laughing in the commercials are actors.  They were hired because they laugh well and have great smiles.  It says nothing about what’s really going on in their life.  Rejoice in the God of your salvation, not in the cleverness of the ad campaign.