Motivation is a powerful force. It can bring victory or be willing to settle for defeat. We love the stories of people who have overcome adversity in order to be successful. On the other side we see people with everything going for them who destroy their lives. Many people who are raised in a Christian environment will reject the love of God. That is because they are motivated by hatred. They hate anything that edges them off the throne of their lives. They resent anyone who tries to tell them that they are not god.
Think of the attractive elements of certain religions. In Mormonism you have the attraction of becoming gods. In Islam you are put in a position of dominance over other human beings. In most pagan religions the gods are not smarter than you, just more powerful. The God of the Bible is to be feared and thus He is hated.
So? As Jesus quoted from the Old Testament,
(Deu 6:5 KJV) And thou shalt love the LORD thy God with all thine heart, and with all thy soul, and with all thy might.May people cannot deal with that because it puts them in submission. I hope you can.